By J. B. Loewen

The number-one factor for each entrepreneur is Money—getting cash, elevating funds, convincing traders to offer your cash. even if you're a initiate, a small to mid-sized company, or a $100-million corporation, your largest challenge is often funds. there's at the moment a mad rush in the direction of deepest equity—the new, sizzling option to get financing—but it is still a secret to so much marketers and owners/managers of SMEs. Money Magnet unlocks the puzzle of personal fairness financing and exhibits how realizing inner most fairness is step one to growing to be wealth on your enterprise.

Historically, the most typical how one can increase financing for SMEs used to be via financial institution loans or in the course of the inventory markets. yet banks are notoriously risk-averse and conservative in lending to small companies, and the good bull industry is over. for many small and medium sized businesses, the small cap public factor industry isn't any longer a workable resource of financing. input deepest fairness. There are billions of bucks of personal fairness money on hand in Canada and hundreds of thousands of SMEs trying to find cash, however the don’t continuously understand how to discover each other and, once they do, often don’t converse an identical language. this is often the e-book that explains to company humans what deepest fairness financing is, the way it works, how and the place to discover it, find out how to be triumphant in attracting it, and all of the merits and drawbacks of elevating financing during this way.

Money Magnet is for marketers in rising development businesses who're looking financing and need to discover some great benefits of the personal fairness alternative. In language that marketers comprehend, Jacoline Loewen demystifies the area of non-public fairness during this basic but finished consultant. Money Magnet explains what inner most fairness is and the way it really works; compares it with conventional assets of financing, akin to banks and inventory markets; explains the differing kinds of personal fairness traders (e.g., angels, enterprise capitalists, fund managers and institutional investors); outlines the advantages and pitfalls; describes find out how to meet enterprise capitalists and fund managers; exhibits the way to make a resounding pitch to an investor; unearths what makes traders recoil and what makes them open up their cheque ebook; presents ideas to house the 4 brutal questions all traders ask; explains intimately the deal technique and the deal sheet; supplies suggestion on universal conflicts among traders and marketers and the way to regulate them; features a specified list of what an investor desires to learn about you and your small business; and masses more.

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Money Magnet: How to Attract Investors to Your Business by J. B. Loewen


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