By Jennifer Clark

The interesting tale of a century-old vehicle dynasty

Fiat is among the world's greatest automakers,  but if it made headlines via grabbing keep an eye on of a bankrupt Chrysler in 2009 it was once unknown within the U.S. Fiat’s against-all-odds swoop on Chrysler---masterminded via Sergio Marchionne, the Houdini-like supervisor who stored Fiat from its personal near-collapse in 2005 – has made the automaker probably the most not going winners of the monetary hindrance. Mondo Agnelli is a brand new ebook that appears on the chain of unpredictable occasions prompted by way of the demise of Gianni Agnelli in 2003. Gianni, the charismatic, silver-haired strength dealer and elegance icon, was once the patriarch who had lead the corporate based by way of his grandfather in 1899. yet Gianni's personal son had devoted suicide. and not using a mature inheritor, the dynasty and Fiat have been rudderless. sponsored by means of Gianni's closest advisors, his severe, shy, and made up our minds grandson John plucked Marchionne from obscurity. jointly, they kept the kinfolk corporation and, inadvertently, located Fiat as an international trailblazer while the worldwide hurricane hit.

  • A vintage tale of ingenuity and difficult paintings, the ebook portrays a company dynasty that triumphed over adversity and kin tragedy due to its personal smarts, sweat, and skill to bend the rules
  • A an interesting story for these drawn to the tales in the back of the commercial crash, the ebook comprises never-before mentioned fabric approximately how Fiat succeeded in making Chrysler ecocnomic the place either Daimler AG and Cerberus, its past proprietors, had failed.

A tale for a large viewers, from vehicle buffs, company readers, fans of Italy, and a person thinking about the life-style of Europe's such a lot glamorous commercial dynasty, this ebook tells the story of ways Fiat accomplished the doubtless very unlikely -- turning round an American car icon every body else had given up for dead.

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Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty by Jennifer Clark


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