By Richard M. Steers

American company folklore is awash with the adventures of profitable marketers. nonetheless, almost all these tales are approximately americans, neglecting very important and brave marketers from different international locations. Made in Korea recounts the tale of ways Chung Ju Yung rose from poverty to construct one of many world's greatest and so much winning development empires - Hyundai - via a mixture of artistic pondering, tenacity, timing, political talents, and a company method that few rivals ever understood. Chung entered the shipbuilding company without adventure and went directly to create the world's biggest shipyard. He all started making autos whilst overseas specialists unanimously expected he may fail, and he all started an international building corporation that has outfitted a few of present day maximum architectural wonders. He even confident the foreign Olympic Committee to choose South Korea over Japan because the website for the hugely profitable 1988 Olympics. not like such a lot CEO's of significant businesses, Chung has continually most well liked the corporate of his staff to that of the worldwide government elite. exertions, creativity and a capability to by no means surrender - this can be the essence of Chung's lifestyles. In every one of his ventures, he exhibited a sheer choice to be triumphant, whatever the hindrances, and he labored tirelessly to instil this force in all of his staff. Even this present day, within the midst of Korea's worst monetary difficulty in over 4 many years, Chung's corporation is busy imposing plans to become an even superior contender on the planet financial system. Illustrated with 32 pages of color images no longer formerly noticeable within the West, together with images of Chung's contemporary historical stopover at to North Korea in 1998, Made in Korea takes inventory of Chung's complete existence, highlighting either his contributions to society and the teachings his paintings can train to aspiring entrepreneurs.

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Made in Korea: Chung Ju Yung and the Rise of Hyundai by Richard M. Steers

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