By Mary Ann Villarreal

every person within the bar needed to drop 1 / 4 within the jukebox or be shamed by means of “Momo” Villarreal. It wasn’t concerning the cash, Mary Ann Villarreal’s grandmother insisted. It used to be concerning the music—more songs for the entire consumers of the Pecan living room in Tivoli, Texas. yet for Mary Ann, whose schoolbooks these quarters acquired, the money didn’t hurt.

whilst as an grownup Villarreal started to ask yourself how the few recordings of girls singers made their method into that jukebox, questions about the cash appeared inseparable from these concerning the track. In Listening to Rosita, Villarreal seeks solutions via pursuing the tale of a small team of Tejana singers and marketers in Corpus Christi, Houston, and San Antonio—the “Texas Triangle”—during the mid-twentieth century. eventually she recovers a social international and cultural panorama in principal south Texas the place Mexican American ladies negotiated the moving barriers of race and economics to say a public presence.

Drawing on oral background, interviews, and insights from ethnic and gender stories, Listening to Rosita offers a counternarrative to prior study on la música tejana, which has targeted nearly exclusively on musicians or musical genres. Villarreal in its place chronicles women’s roles and contributions to the tune undefined. In spotlighting the sixty-year making a song profession of San Antonian Rosita Fernández, the writer pulls the curtain again on the entire girls whose names and tales were manifestly absent from the ethnic and fiscal background of Tejana tune and culture.

during this oral heritage of the Tejana cantantes who played and owned companies within the Texas Triangle, Listening to Rosita exhibits how ethnic Mexican marketers built a distinct id in striving for fulfillment in a society that demeaned and segregated them. In telling their tale, this booklet offers a serious bankruptcy lengthy lacking from the background of the West.

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Listening to Rosita: The Business of Tejana Music and Culture, 1930–1955 (Race and Culture in the American West Series) by Mary Ann Villarreal

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