By Sam Gennawey,Bob McLain,Robert A. Finkelstein

Jay Stein Builds a greater Mousetrap

After years of sitting fats and chuffed atop the topic park totem pole, Mickey Mouse chanced on a major cat in his yard named Jay Stein. opposed to stiff odds, company politics, and fierce competition from Michael Eisner's Disney, Jay Stein based common Studios Florida. this is often how he did it.

Starting within the mailroom of MCA (now NBCUniversal), the place his tasks integrated supplying messages to stars like Alfred Hitchcock and Ronald Reagan, Jay Stein quickly came upon himself in command of the common Studio travel, reporting on to MCA chairman Lew Wasserman. He grew to become a willing observer of what Walt Disney had complete in Disneyland—and how at some point he may well do even better.

That day got here while Wasserman gave Jay the go-ahead to construct a common subject matter park in Orlando, Florida. With aid from Steven Spielberg, Jay started working, in Jay type: no excuses, no retreats, no disasters. regardless of Disney's relentless makes an attempt to sabotage the venture, and ruinous infighting between participants of his personal staff, Jay didn't provide up.

When the hot topic park opened in 1990, it used to be choked with Jay's patented "JayBangs"—rides and points of interest that surprised, surprised, and stunned visitors, dousing them with water, blasting them with air, warmth, or chilly, and giving them what the Disney parks of that point lacked: worry and visceral delight.

It was once beating Michael Eisner at his personal video game. It was once catching Mickey in a seize he could not aw-shucks his means out of. It used to be Jay Stein's triumph. however the guy who went from supplying messages to development subject matter parks wasn't performed yet...

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JayBangs: How Jay Stein, MCA, & Universal Invented the Modern Theme Park and Beat Disney at Its Own Game by Sam Gennawey,Bob McLain,Robert A. Finkelstein

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