By Joao Neiva de Figueiredo,Mauro F Guillen

Sharing winning examples of sustainable items from world wide, Green items: views on Innovation and Adoption offers an in-depth research of the most important elements that impact the adoption of sustainable items. It examines case reports of eco-friendly construction and intake from a enterprise perspective—considering either technological and public-policy matters. The text presents tales of good fortune in eco-friendly creation and explains what made them profitable. It comprises assurance of:





  • Sustainable tourism within the Galapagos Islands

  • The revival of battery-powered electrical autos in Japan

  • The transition from oil dependency to sustainability in Denmark

  • The promise of sugarcane ethanol as a cleanser gas alternative

  • Sustainable city mass transport



Mapping the universe of eco-friendly items, this booklet is the results of a joint effort of researchers affiliated with the Joseph H. Lauder Institute of administration & overseas reports and the Wharton tuition on the collage of Pennsylvania.


Praise for the book:


... covers a variety of themes, from strength to cars to tourism, in notable intensity.
—Michael A. Cusumano, writer of Staying Power, and SMR exotic Professor, MIT Sloan tuition of administration



… could be at the shelf of each supervisor and educator, as source and inspiration.
—Andrew A. King, professor, Tuck institution of commercial, and co-founder, Alliance for learn on company Sustainability


… an exceptional start line within the research of creation chances appropriate with the necessities of sustainability and environmental friendliness.
—Emilio Ontiveros, AFI chairman and board member of Iberdrola Renovables

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Green Products: Perspectives on Innovation and Adoption by Joao Neiva de Figueiredo,Mauro F Guillen


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