By Altenburger,Mesicek,Reinhard Altenburger

Die company Social accountability (CSR)- und/oder Nachhaltigkeitsstrategie beeinflusst die Arten und Formen der Einbindung von Stakeholdern. Dieses Buch zeigt cutting edge Formen des Stakeholder Managements bzw. Engagements. Anhand von Fallbeispielen aus deutschen und österreichischen Unternehmen werden Erwartungen bzw. Anforderungen konkreter Stakeholder (z.B. NGOs, Lieferanten, Kunden, regionale associate, Wissenschaft) an Unternehmen aufgezeigt und entsprechend erläutert.Die Vielzahl an gesellschaftlichen und ökologischen Herausforderungen, denen sich Unternehmen aller Branchen gegenübersehen, erfordern eine verstärkte Diskussion des Themas Verantwortung und die Einbindung von Stakeholdern Die aktuelle Diskussion in der Wissenschaft und Beratung zeigt unterschiedliche Zugangsweisen und bietet hilfreiche Ansätze zur Lösung dieses vermeintlichen Kommunikationsproblems.

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CSR und Stakeholdermanagement (Management-Reihe Corporate Social Responsibility) (German Edition) by Altenburger,Mesicek,Reinhard Altenburger

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