By S. Bridge,C. Hegarty

This insightful functional consultant argues that the normal marketing strategy will not be applicable for lots of new ventures and provides another, effective strategy that encourages flexibility and improvement via exploration and event. 10 rules exhibit the right way to reply greater to uncertainty through the enterprise improvement process.

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Beyond the Business Plan: 10 Principles for New Venture Explorers by S. Bridge,C. Hegarty


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