By Otl Aicher

Otl Aicher (1922-1991) was once a superb character in glossy layout, he was once a co-founder of the mythical Hochschule fur Gestaltung (HfG), the Ulm college of layout, Germany. His works because the fifties of the final century within the box of company layout and his pictograms for the 1972 summer time Olympics in Munich are significant achievements within the visible verbal exchange of our times.

"An quintessential section of Aicher's paintings is that it's anchored in a "philosophy of creating" encouraged by means of such thinkers as Ockham, Kant or Wittgenstein, a philosophy excited about the necessities and goals, the gadgets and claims, of layout. Aicher's entire theoretical and sensible writings on layout (which contain all different features of visible creativity, corresponding to structure) can be found with this new version of the vintage work.
If Aicher prefers the analogous and urban to the electronic and summary he does it with a philosophical purpose. He relativizes the position of natural cause. He criticizes the rationality of Modernism a result of dominance of in simple terms summary pondering. an individual who prefers the summary to the concrete doesn't simply misunderstand the mutual dependence of proposal and look at. In Aicher's judgement he's additionally making a fake hierarchy, a rank order that's culturally deadly. issues which are electronic and summary aren't better, larger and extra vital than issues which are analogous and concrete."
Wilhelm Vossenkuhl

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Analogous and Digital by Otl Aicher

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